Leadership Update

HireNetix Welcomes Dominique Main as President

Franchise industry veteran Dominique Main joins as President to scale workforce innovation.

Leadership UpdateDecember 20254 min readHireNetix Team
Dominique Main at franchise conference

HireNetix Welcomes Franchise Industry Veteran Dominique Main as President to Lead the Next Era of Workforce Support

The franchise industry is in the middle of a massive shift, yet the #1 challenge remains unchanged: finding and keeping great frontline staff. Today, we're excited to share a major step toward solving that problem at scale.

HireNetix has appointed Dominique Main as our new President, bringing nearly 20 years of franchise leadership, operational expertise, and a proven track record of helping franchisors grow stronger, faster, and more sustainably.

Market differentiation presentationPanel discussion at conference

A Leader Who Understands Franchise Growth From the Inside Out

Dominique has been deeply involved in franchising since 2006, helping hundreds of people enter franchise ownership and guiding franchisor brands through remarkable expansion — including client growth of 300–400%.

Before joining HireNetix, she served as a VP of Operations, giving her firsthand insight into the daily pressures on franchise owners — especially around recruiting, staffing, and managing high-turnover frontline teams.

It was this real-world experience that led her to HireNetix.

"Franchisees are at their best when they're focused on sustainable revenue growth," Dominique shared. "HireNetix gives them that freedom. By reducing the time operators spend searching for employees, franchisors can finally offer big-brand hiring support — even if they have 20 units or 200. It's a transformational advantage for system growth."

Bringing Big-Brand Hiring Power to Franchise Systems of Any Size

HireNetix was built specifically to help franchisors and franchisees overcome the workforce bottleneck that limits growth.

Major brands like McDonald's, Shake Shack, and Burger King already leverage centralized hiring systems to support their operators. HireNetix brings that same enterprise-level capability to emerging and mid-sized franchise systems — at a fraction of the cost.

With HireNetix, franchisors can:

  • Automate recruiting tasks that currently consume 5–15 hours per week per franchisee
  • Reduce turnover by improving candidate filtering and fit
  • Strengthen their value proposition in development and franchise satisfaction
  • Give operators more time for revenue-generating activity

The result: A scalable, predictable workforce pipeline that powers long-term growth.

Backed by Proven Franchise Innovators

HireNetix is backed by a leadership team and board that includes some of the most influential leaders in franchising, including:

Amit Pamecha

Founder of FranConnect

He is the global leader in franchise management systems. Amit has personally helped hundreds of brands scale their footprint across product platforms and ambitious franchising systems globally.

Keith Gerson

Certified Franchise Executive (CFE)

He brings nearly 50 years of franchise leadership to our board — including work on globally acclaimed systems that collectively grew from 1,000 brands and 200,000 franchise locations.

Tom Coba

CEO/President of Murphy Business

He is a seasoned franchise executive with extensive C-suite and operational expertise, including a background as an expert in international markets and operations.

"Dominique brings operational expertise and real-world franchise expertise that perfectly align with HireNetix's mission," said Pamecha, Chairman of HireNetix. "Her deep understanding of what franchisors and franchisees need makes her the right leader to drive our next phase of growth."

Together, this leadership team strengthens HireNetix's ability to bring scalable workforce certainty to franchise systems of all sizes.

The Future of Hiring in Franchising Starts Here

As the industry continues to evolve, franchisors need stronger systems, smarter tools, and more predictable staffing pipelines. Dominique's leadership marks a major milestone in delivering exactly that.

At HireNetix, we're constantly evolving to deliver the smartest, most adaptive recruiting solutions available today.

Stay tuned for more updates, insights, and product innovations as we enter this exciting new chapter.

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